The project was to re-brand a law firm. The client gave the restrictions not to touch the logo at all, but simply to implement it to the corporate items. After all the brainstorming activities and what not, we came out with a slight change on the logo, in which, instead of changing the whole look, we briefly “tidied up” the typography. We also proposed a signature to create a visual-flexibility during the implementation process, in short, “M & K”, thus the corporate items would not be too stiff.
Creative Direction, Design: Aditya Kuncoro, Fandy Susanto.
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