The project is to develop a brand identity for a new premier men’s clothier that specializes in modern classic approach to menswear. The idea is to create a bold, modern, yet sophisticated brand identity which represents Archie as a high-end gentlemen’s store. The scope of work includes everything that the store needs to run the business, starting from logo, business collaterals, wrapping paper, bag, price tag, store signages, etc, down to the store’s website.
Creative Direction: Aditya Kuncoro, Fandy Susanto , Art Direction: Aditya Kuncoro, Design: Aditya Kuncoro.
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